Push to add drama - would you push it?

This happened in Belgium, a TV channel TNT placed a big red "push" button on an average Flemish square of an average Flemish town, with a sign "PUSH TO ADD DRAMA" inviting people to use the button. Watch to see what happens next...

I dont watch Tv regularly or know the channel that did this, but this scenario is quite something... Amazing. If it happened in my town, I'd push the red button twice :)

For more info
http://www.tnt-tv.be